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The Alphaville Dictionary III

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By:Thomas Fleming | August 07, 2014

Ponzio’s iconic diner (in South Jersey) is turning 50; designer Milton Glaser is creating an iconic environmental logo for his line of eye ware; steel and Domino’s sugar are iconic industries; Smokey Bear is an iconic symbol of wildfire prevention; and Roberts Shoe store—an iconic Chicago institution—is closing its doors. These are just a few examples of what you find, if you do a news search on the word “iconic” today.

In the simpler America at the end of the last millennium, you had to be really a star in the business of degrading American taste to be called iconic: Liberace, Marilyn Monroe, Elvis, the Beatles. Maybe even Ed Sullivan or Dick Clarke or Wolfman Jack or Jesse Ventura, but not even Dan Rather or Meryl Streep were iconic. Now all you have to do is sell shoes or sugar or design goofy eyeglasses. Why, this is blasphemy!

Listen some time to the geniuses on NPR, and you will learn that just about every crumby pop music idol or sports hero is an icon. If you are imprudent enough to raise this question with one of your fellow-equals with the right to vote, he or she or he-she will probably advise you to lighten up. After all, few people know the meaning of icon—or even idol or hero—and certainly NPR newsreaders are among the least likely candidates for basically literacy that one can imagine. Surely, they mean no harm. It is just that they are as stupid as they are ignorant.

That newsreaders are ignorant and stupid, no one can reasonably deny, but have they never felt a twinge of pleasure in using a Christian religious term for profane purposes?  If this were true, we should have to forgive them for using litany (as in “litany of complaints”) when all they mean is a list of often unrelated items rather than a solemn entreaty of God or the saints. And, if they were sincerely dumb,  they would not have to call every unpleasant initiatory experience a “baptism by fire” or the casual shack-up of two same-sex degenerates “marriage.”

No, dumb as these people are—and one really has to hand it to them, David Green and Renee Montaigne are about as close to minerals as a living creature can get—they have a feeling down deep in the guts they mistake for souls: Blasphemy is the last thrill they can get out of their tedious existences.

It is, of course, wrong to blame the tax-subsidized Valley girls and guys on NPR. They are products of the American educational system. It is people with any education or decent principles who are the freaks. The news-reading cheer-leaders of the revolution against sanity and humanity are the norm. To the extent there is a common American culture—apart from pornography and football—it is a culture of hatred: hatred of the people who carved this country out of the wilderness, hatred of everything normal, and hatred of Christianity. Each one of them is, to paraphrase an iconic piece of music from the only cultural tradition with which they are familiar, “a hunk a hunk of burning hate.”



Ray Olson
St. Paul
8/7/2014 10:32 PM

  Well, I suppose the NPRobots could defend themselves by saying that their usage of "icon" appositively for rock stars and celebrity chefs and smutty "comedians" and illiterate athletes refers to the third definition of the noun in my Webster's Collegiate (10th ed.), "an object of uncritical devotion". But I think that would be a dodge. I, too, cringe virtually every time someone utters "icon", and I, too, find it blasphemous virtually every time. I'm almost as annoyed whenever someone who is merely famous is said to be "legendary", though I often find myself in agreement when the same person is called "notorious".

Nicholas MOSES
Paris (FR)
8/8/2014 05:16 PM

  "Webster's Collegiate" I think the problem comes from the operative word in the title: COLLEGIATE.

Gilbert Jacobi
8/15/2014 10:48 PM

  Dr. Fleming, being from a White Sox connected family, you must have been just a little upset when iconic Comiskey Park was demolished. Many years later, I took my son to iconic Wrigley Field, where we had an iconic father-son moment when I caught a fly ball hit to the right field bleachers. Many years earlier, taking off for Australia, I had said goodbye to my lady love as we crossed iconic Michigan Avenue Bridge and stood in front of the iconic Wrigley Building, where she worked. Made her day, I'm sure. Going back even farther, I used to stand in front of the Doughboy statue in Garfield Park, down the street from my house, reverently reading the French place-names of the Illinois brigade's battles. Decades later, (chronological order being unimportant to icons) I noticed that said statue was missing. Some time later, I read that the Doughboy had resurfaced, and was to be placed in the entrance to iconic Soldier Field. A few years passed, and the city fathers decided that Soldier Field had to be updated. They did so, and now the place looks very much like that icon of '50s sci-fi, the flying saucer. The only thing missing to complete the image would be to replace the Doughboy – its pedestal is still where it always was – with the iconic robot from that most iconic sci-fi movie, The Day The Earth Stood Still.


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