Detroit: From Under the Rubble John Seiler, Jr. - MAY 07, 2015 PRINT PAGE | SEND TO FRIEND Two weeks before Apple began selling its new Apple Watch, Shinola Detroit took out a full-page ad in the Wall Street Journal. Above a large photo of its analog watch, The Runwell, was the tag, “The Watch That’s Too Smart to Try and Be a Phone.” PLEASE SUBSCRIBE OR LOGIN WITH YOUR SUBSCRIPTION CREDENTIALS TO SEE THE FULL ARTICLE