Views March 2013 The Press: Hidden Persuasion or Sign of the Times? By Claude Polin Modern Western societies are commonly called industrial or democratic societies. They might just as well be named mass-communication societies, for the average citizen is supposed to be informed about what goes on in and around the city whose welfare and leadership he is supposed to assume. To read the full article, please sign in or create a free account to view Chronicles content for 30 days. Claude Polin Claude Polin (1937-2018) was professor emeritus of philosophy at the University of Paris-Sorbonne.